The Week: Power of Signature Story & Making Branded Entertainment "Easy to Assemble"

Hi Everyone,

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Hope you’ve had a great weekend and enjoyed the Emmys!  We’re excited to get into this Fall season.  Our business is now very much focused on content strategy and monetization across multiple media platforms.  Although most of our new clients are corporate and non-profits, we always enjoy finding ways to connect, empower and inspire individual artists and content creators in this ever evolving marketplace.

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If you are interested in building a media brand or learning about making branded entertainment content “Easy to Assemble” we hope you’ll join us this week.

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Power of Signature Story
Media Brand Workshop – Lecture Series
Monday, September 19th
5:30PM PT
(7:30PM CT / 8:30PM ET)
Dial In: 712-432-3100
Bridge: 801264

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Find and get the most benefit from your Signature Story. We’ll discuss what it takes to discover yours and then how to use it to create content, buzz, impact and exposure across multiple media platforms.  You’ll get tips and insights to getting the most out of a Brand Identity, Writing Your Bio/Online Profile, Engaging in a Feedback Loop and Finding & Engaging Your Audience. I’ll be expanding the line of conversation about marketing your content with my other sessions.

These teleseminar lectures will continue throughout Fall 2011.
Monday, October 17 – Entertainment & Media Strategy
Monday, October 24 – Building a Media Brand & Traditional Media
Monday, November 7 – Pitching Traditional Media
Monday, November 14 – Tips to Get More Followers, Friends & Fans
Monday, December 5 – Five Paths to Promotion
Monday, December 12 – Engaging Promotional Partners

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If you are interested in content review, private consults and being an active member in our community of content creators you can learn more and sign up for Media Brand Workshop’s Fall Quarter at:
http://mediabrandworkshop.wordpress.com/2011/09/09/register-now-year-end-quarter-session-sept-19-dec-20/

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Now in its fourth year, Media Brand Workshop participants & alumni have gone on to:  Gain Representation, Create Webseries & Apps, Sell TV Movies, Produce Films & Shorts, Publish Books & Ebooks, Secure Local & National Publicity, Enhance Public Profile, Garner Attention of Studios & Networks, Win Awards & Monetize Content, Write & Create More!

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Making Branded Entertainment Content
“Easy to Assemble” with Producer
Dominik Rausch of United Motion Entertainment (UME)
Media Brand Workshop – Guest Interview
Thursday, September 22nd
5:30PM PT
(7:30PM CT / 8:30PM ET)
Dial In: 712-432-3100
Bridge: 801264
If you haven’t seen “Easy to Assemble” you can watch it at:
http://www.easytoassemble.tv 

This webseries for IKEA follows Illeana Douglas as she quits her Hollywood career and goes to work at IKEA Burbank in an attempt at a ‘normal life.’ However your past is often more difficult to leave behind than you think. Especially when Hollywood craziness with its gossip columnists, stalkers and celebrity friends follows you. Can Illeana assimilate in “civilian” life and prove that “art is where you make it?”

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Co-stars an impressive cast of TV and film pros including Justine Bateman, Tom Arnold, Ed Begley Jr., Kevin Pollak, Cheri Oteri, Ricki Lake, Tim Meadows, Daryl Sabara and Eric Lange.
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You can find the Mp3s from our Media Brand Workshop guest interview series at:
http://mediabrandworkshop.wordpress.com/guest-interviews/
We invite you to connect with us in our LinkedIn Group: Media Brand Workshop
Follow us on Twitter @yourmediabrand @creativecvg
If you are on Twitter, I just wrote a Twitter tip for Doubling Your Twitter Following Overnight at:
http://mediabrandworkshop.wordpress.com/2011/09/13/twitter-tip-from-philippa-to-double-your-followers-overnight/

Use password: mbw2011
To your success,
Philippa